Paletz
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Emmanuel Paletz – Senior Art Director / Senior Designer

OBJECTIVE

An accomplished Senior Art Director professional with extensive experience (more than 10 years) in bringing top-notch art direction and cutting-edge design to corporate clients. Proven ability to establish the vision for visual and interaction design, and bring that vision into being by successfully connecting the dots between the business, creative and technical sides of the project.

Proven ability to help shape strategy and direct creative design across platforms and media for world-class clients.
Proven success in building and expanding UI visual design across desktop, web, mobile and iPad channels.

I’m a internationally renowned and award-winning creative. My name and work are well-known and accepted throughout the industry. I Won the Red dot design award, IF design award, print Magazine And more.

I selected to provide visual direction by the most celebrated names such as Rupert Murdoch for the “The Daily app” The first of this kind, “The Cure” band and Keanu Reeves band “Dog star”. My name and work were published in top newspapers in the United States such as the New York Times Magazine, LA Times, Washington post, print and others.

PROFESSIONAL EXPERIENCE

2006-Present Creative Consultant Senior Art Director

The agencies that I worked for:

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And the account that I worked for:

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DDB( Effient.com , Janvuia , StateFarm ), THE DAILY- News corp (Newspaper app for the ipad), VML (Account of LG), MEREDITH, MRM (Account of Intel, Chase, Nikon), JWT(Account of Smirnoff, T.Rowe Price, Wyeth MDD, Microsoft), TRIBAL DDB WORLWIDE (Account of Proactiv), DIGITAS(Account of American Express, Ameriprise), RENEGADE(Account of Panasonic ), DIRECTV, MACYS.COM, S&H Digital (Account of Galderma – Silkis), CHEIL (Account of Samsung ), ATMOSPHERE BBDO (Account of Citibank and AT&T), HNW (Account of Sun Trust and Lord Abbett), SCHOLASTIC, Wilson RMS (Account of Charter, GE, Pay Pal), EMC2 (Account of Chase and Milliman) TYKOON, SHINDIG,  FJORD, H4B, EVOKEH EALTH and THE BLOC.COM

THE DAILY app for iPad – The first digital news publication (Rupert Murdoch and Steve Jobs)

  • I was selected to join the elite core team of the best possible most talented designers to begin with a discovery
    process, during which we learned about The Daily and suggested ideas for it’s identity.
    In close collaboration with Rupert Murdoch and Steve Jobs we choose an agreed upon visual direction. I was
    responsible for creating the brand and keeping it consistent, visually appealing, industry oriented, and uniquely
    designed from beginning to final implementation.

For all the above agencies:

  • Provided art direction to a team for the development of design concepts for advanced interactive and web
    based projects such as Microsites, flash animated banners, landing pages, rich media emails, ecommerce
    and shopping tools and other marketing driven graphic design activities, from basic concepts to fully
    completed design solutions.
  • Provided significant input to the strategic and conceptual direction of the work and created compelling
    on-brand, on-strategy digital solutions.
  • Worked closely with developers, strategists, user experience designers, account managers, and project
    managers on new business development activities (pitch projects) to successfully execute creative ideas as
    the project moves through the development process.
  • Responsible in the creative process from original concepts to final implementation and helped create and
    design visually attractive interfaces and web pages based on principles of design and usability. Inspired,
    motivated, and collaborated with other team members to create work that gets noticed, wins awards, and
    answers the needs of the clients.

2006-Present Creative Consultant Senior Art Director

OGILVY ONE AND OGILVY INTERACTIVE

  • Acted together with creative directors to determine overall creative direction and marketing strategies, for theaccounts of IBM, American Express, and Six Flags. Collaborated with project team members (information architects,developers, designers, project managers, etc.) in the development, design, and delivery of graphical content and overall visual experience to end users based on scope and project definition.
  • Supervised illustrators and production artists, ensured that all creative work is strategically on-target.Oversaw the artistic development of marketing and promotion materials while being hands on and leading thecreative flow for the team.

2005 Designer / Art Director

AMERICAN EXPRESS

  • Responsible for the design of all creative elements and performed as a liaison for Creative, Studio, Tech, Media and other departments on multiple online and traditional projects (Such as reports, brochures, sales literature, direct-mail and conference support materials) consistently ensuring that the high level of production standards are being met at all times to ensure integrity and quality of deliverables.
  • Worked with other team members to create a cohesive forward-facing strategy and design for each project.

2002-2005 Business Partner

Paletz Rinot Publishing, Inc.

  • Managed and oversaw the creative and production departments for the planning and execution of Twocook book projects (‘Art and Cook’ / ‘The Spirits of Cocktail’) from initial concept to final release tocommunicate the publication’s business-to-business marketing objectives.
  • Worked in collaboration with most celebrated chefs of Manhattan’s culinary world (Charlie Palmer, Daniel Boulud, David Burke, Jean-Georges Vongerichten, Todd English and others) to create a signature cocktails and appetizers recipes-turned-art masterpiece cook book.

1998-2002 Art Director / Senior Designer

PUZZLEHEAD LTD. Israel (A leading firm specializing in User Interface and design (GUI) in a wide variety of platforms)

  • Actively directed creative process of all projects within the art department, from concept to completion.
    Oversaw the technical and artistic creation of all Puzzlehead’s media projects, contributed artistically to
    web design projects and miscellaneous artwork, including advertising design, business presentations and
    corporate identity.
  • Faculty Member in the Visual Communication Department.

BEZALEL ACADEMY OF ART AND DESIGN, JERUSALEM, ISRAEL.

  • Presented Academy-level courses in web, user interface & experience (interactive) design for Academy senior
    level students in a specialized program on the Third & Fourth Years in the department of Visual Communication.
    Conducted lectures to students on the art of conveying messages, ideas, feelings and information through
    form, material, color, motion, sound, text and image. Thought students to communicate with target audience
    using conventional language – in order to be understood, while at the same time using unconventional
    language – in order to be surprising and original.

EDUCATION

Bezalel Academy of Art and Design
Graphic Design/ Visual Communication, Bachelor of Design

Haifa University
Art & History, Bachelor of Fine Arts

TECHNICAL SKILLS

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Adobe Acrobat, Adobe after effects, Final Cut Pro
Additional software: Power Point, MS Office (Word, Excel, etc.) Mac and Microsoft PC

QUALIFICATION

  • Knowledge of and experience with the development of marketing communication strategies. Thorough
    knowledge of web development, e-mail and rich media technologies (video, audio, photo, illustration, etc.)
  • A strong user experience knowledge (Ability to work with site maps, user flows, wire frames and other
    information design documents).
  • Expert knowledge of industry-standard design applications and interactive tools (HTML, Java, Flash, etc.)
  • Experience working in a highly collaborative and fast paced environment.
  • Sharp conceptual skills.

RECOGNITION & AWORDES

The Alice App: Alice Adventure in Wonderland – Winner of Parents’ Choice Award, The NY Times, The History channel, iON Television, WIRED, Venture Beat and more. Promoted by apple to the top 10 app under the category of children apps & game

Samsung P2 microsite
Communication Arts: Webpick of the Day NJ Ad Club Award: Best of Show
Horizon Interactive Awards: Bronze Award (Banner Ads) Gold Award (Advertising Online)
Internet Advertising Competition: Outstanding Microsite/Landing Page
WebAwards: Outstanding Website
Samsung Printers “Cube” Banner
Horizon Interactive Awards: Bronze Award (Banner Ads)

Art And Cook– Cook Book: The books is sold in major stores around the country,
and its publishing rights were bought by ‘Rizzoli’ publication.
For this achievement the magazine of the New York Times, the Washington Post, The Food Network,
Time out, metro news, Newsday, 89.3 KPCC radio station and Rocky Mountain News presented my work.
I was honored by the American Graphic Design Award, Red Dot Award, IF Award, Print- Regional Design Annual Winners and The Biennale International Design Saint-Etienne.

Mono alternative music magazine: Selected to present my work at the “New Talent Pavilion” Milia 98 International Interactive Media Exhibition, Cannes, France 1998.

The Cure: Chosen by the band “The Cure” to create their first ever – Flash animation video for the web.
The video clip has been published in the book “Flash Frames a New Pop Culture”
Dogstar: Chosen by Keanu Reeve’s band, “Dogstar” to create their first ever Flash.

Bat Shava Graphic: The Website was published in the prestigious book: WWW Flash The Best
Designs from Around the World.