• Responsible for managing the complete project lifecycle, from concept through development, execution and release. Managed the strategy and design direction, designed wireframes and all illustrations, managed the entire UX/UI design.
• Managed all resources and vendors (App Developers, After Effects specialists, copywriters, proofreaders, voice narrator, sound effects artist) to ensure cross-teams collaboration. Worked closely with the team to decide how to develop the project and what features to include.
• Managed frequent communication with all team members working on the project during the design and construction phases to meet specific requirements. Responsible for initiating team meetings, including a regular daily 1:1 Touch Bases with the Development Team and testers to track progress, visualize the scope, address changes, control deliverables, resolve issues or misunderstandings and ensure overall proper progression towards goals.
• Responsible for monitoring quality control to make sure the product works consistently and ensure that the App functions correctly.
• Managed budget and schedule for the project.
• Managed all marketing efforts for the project: the planning, execution, and to tracking of different marketing initiatives such as video for YouTube, strategic Google Adwords, Apple Search Ads, and social media ads as well as User Testing.

THE DAILY app for iPad – The first digital news publication (Rupert Murdoch and Steve Jobs)

• I was selected to join the elite core team of the best possible most talented designers to begin with a discovery
  process, during which we learned about The Daily and suggested ideas for its identity.
  In close collaboration with Rupert Murdoch and Steve Jobs we choose an agreed-upon visual direction. I was
  responsible for creating the brand and keeping it consistent, visually appealing, industry-oriented, and uniquely
  designed from beginning to final implementation.

2005-2006 Creative Consultant Senior Art Director

OGILVY ONE AND OGILVY INTERACTIVE

• Acted together with creative directors to determine overall creative direction and marketing strategies, for the accounts of IBM, American Express, and Six Flags. Collaborated with project team members (information architects, developers, designers, project managers, etc.) in the development, design, and delivery of graphical content and overall visual experience to end-users based on scope and project definition.
• Supervised illustrators and production artists, ensured that all creative work is strategically on target. Oversaw the artistic development of marketing and promotion materials while being hands-on and leading the creative flow for the team.

2005 Designer / Art Director

AMERICAN EXPRESS

• Responsible for the design of all creative elements and performed as a liaison for Creative, Studio, Tech, Media and other departments on multiple online and traditional projects (Such as reports, brochures, sales literature, direct-mail and conference support materials) consistently ensuring that the high level of production standards are being met at all times to ensure integrity and quality of deliverables.
• Worked with other team members to create a cohesive forward-facing strategy and design for each project.

2002-2005 Business Partner

Paletz Rinot Publishing, Inc.

• Managed and oversaw the creative and production departments for the planning and execution of Twocook book projects (‘Art and Cook’ / ‘The Spirits of Cocktail’) from initial concept to final release tocommunicate the publication’s business-to-business marketing objectives.
• Worked in collaboration with most celebrated chefs of Manhattan’s culinary world (Charlie Palmer, Daniel Boulud, David Burke, Jean-Georges Vongerichten, Todd English and others) to create a signature cocktails and appetizers recipes-turned-art masterpiece cookbook.

1998-2002 Art Director / Senior Designer

PUZZLEHEAD LTD. Israel (A leading firm specializing in User Interface and design (GUI) in a wide variety of platforms)

• Actively directed the creative process of all projects within the art department, from concept to completion.
  Oversaw the technical and artistic creation of all Puzzlehead’s media projects, contributed artistically to
  web design projects and miscellaneous artwork, including advertising design, business presentations and
  corporate identity.

1999-2000 Lecturer in the Visual Communication Department

BEZALEL ACADEMY OF ART AND DESIGN, JERUSALEM, ISRAEL.

• Faculty Member in the Visual Communication Department.
• Presented Academy-level courses in web, user interface & experience (interactive) design for Academy senior
  level students in a specialized program on the Third & Fourth Years in the department of Visual Communication.
  Conducted lectures to students on the art of conveying messages, ideas, feelings and information through
  form, material, color, motion, sound, text and image. Thought students to communicate with the target audience
  using conventional language – in order to be understood, while at the same time using unconventional
  language – in order to be surprising and original.